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The Value of Membership

Our industry needs a voice. It also needs a sense of community. That’s what makes the Council of PR Firms so important. Not only do we share best practices among firms of all sizes, we do so in a refreshingly open way. At the same time, our agenda is to always move the industry forward and help agencies grow.

Dave Senay, President & CEO, FleishmanHillard and 2013-2014 Council of PR Firms Chair
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Looking Ahead

Next Event
Featured Event

2014 Harvard Leadership Program

The Council and Harvard’s Dr. Frances Frei come together to create a professional development program for firm executives that is peerless in our industry.
Renowned Harvard Business School professor Frances Frei will lead this year’s class in a fascinating examination into how firms can design systems that learn from clients and customers, and creating a culture that’s built around satisfying client needs.

2014 Critical Issues Forum

Last year’s Critical Issues Forum was an undeniable success, igniting conversations on content frenzy which expanded well beyond the event. This year’s Forum – Transform – is not to be missed. Join us as we look at how the public relations industry is rapidly transforming and the disruptive forces that are shaping its future.

Meet Our Critics Choice Panelists

To help students who are planning to enter the 2014 Take Flight with PR contest, we are introducing our Critics Choice Panelists and asking them what makes a “Critics Choice” worthy video.

Click on the video to learn more about our panelists and what they are looking for in a Take Flight with PR video.

Firm Voice Blog

Working as a doorman taught Cook invaluable customer service lessons

Would You Hire This Person? — Talent Advice from An Unlikely CEO

So you’re looking for new talent.  You flip open your file and find a resume from a guy who got kicked off his high school tennis team. He spent a few years trying to get his own record company off the ground. He started a business providing rides home for people who’d had a little…

DiversityAwards2014Logo

Is There One Clear Pathway for a More Diverse PR Industry?

I’ve been in the public relations industry since 1992, when I joined Burson-Marsteller fresh out of graduate school. I was hired as part of a first-of-its kind initiative designed to attract and retain consultants from different, non-traditional backgrounds, including but not limited to communications. My class included MBAs and MPAs and represented a culturally and…

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