Firm Lead: Havas PR
Session Lead: Marian Salzman, CEO, Havas PR North America
Date: Apirl 7, 2015
Time: 12:00 pm EST
Marian Salzman, CEO of Havas PR North America and a world-renowned trendspotter, will speak about futurecasting, also known as newscrafting. Among the many trends she and her teams have spotted and exploited to make news in recent years are the metrosexual, “Sleep is the new sex,” “Cellphones are the new trans fats” and the massification of organics. Learn how to stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.