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The Value of Membership

The Council has been integral to our success, providing benchmarks to guide our growth and, through a combination of senior-level training programs and peer networking, deepening our management team’s understanding of emerging best practices to leverage for our business and our clients’ businesses.

Laura Tomasetti, CEO, 360 Public Relations
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Looking Ahead

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Featured Event

2014 Critical Issues Forum

This year’s Critical Issues Forum – The PR Genome: Mapping Our Industry’s Future – is not to be missed. Join us as we look at how the public relations industry is rapidly transforming and the disruptive forces that are shaping its future.

2014 Annual Dinner

October 22, 2014 6:00pm – October 22, 2014 9:30pmOctober 22 6:00 – 9:30 p.m. New York, NY Register Today Taking place the night before the Critical Issues Forum, this year’s member dinner will feature the presentation of the 4th Annual Diversity Distinction in PR Awards, and will showcase the winning video of our 2nd Annual”Take…

Take Flight with PR Video Contest: Now Open

The Council is excited to see how U.S. college students answer the contest’s prompt: “What is your dream PR assignment?”

Inaugural contest winner Ashley Varner explains what winning the 2013 Take Flight with PR video contest has meant to her. Click here to see our 2014 contest page.

Firm Voice Blog

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“The Question”—Introducing the Council’s New Working Group on Digital

I find it impossible these days to attend a PR industry meeting without someone asking the question. Sure, the question has some variants and morphs into different forms. And it sometimes is elusive. But inevitably, it rears its head and commands center stage. This particular question is rooted in an existential journey that my chosen…

Rethinking Positive Thinking

Moving Your Firm and Your Career Forward—New Insights from the Science of Motivation

How do you move up at your firm, land that new client, show your boss all that you’re capable of, or increase your firm’s revenues? We often turn to consultants, coaches, business magazines for help with specific challenges, but popular culture has a more general answer: Think positive! We’re told that if we envision the…

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