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The Value of Membership

There has never been a more dynamic time to be in the field of public relations with tremendous opportunity to contribute to both business and society. The Council of PR Firms plays a critical role in advancing both our profession, and the continued development of our professionals. From education to ethics to advocacy, the Council’s work will both ensure we make the most of today’s opportunity while shaping our industry for years to come.

Matthew Harrington, Chief Operating Officer, Edelman
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Looking Ahead

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Featured Event

2014 Critical Issues Forum

This year’s Critical Issues Forum – The PR Genome: Mapping Our Industry’s Future – is not to be missed. Join us as we look at how the public relations industry is rapidly transforming and the disruptive forces that are shaping its future.

Understanding the Finances of Your Firm: New York

July 17, 2014 8:30am – July 17, 2014 5:00pm8:30 am – 5:00 pm July 17 New York City Register Today Comprehending key financial metrics of the firm is as important as staff development or client management. This day-long session will help attendees understand how to assess the firm’s financial health, as well as the ramifications…

Take Flight with PR Video Contest: Now Open

The Council is excited to see how U.S. college students answer the contest’s prompt: “What is your dream PR assignment?”

Inaugural contest winner Ashley Varner explains what winning the 2013 Take Flight with PR video contest has meant to her. Click here to see our 2014 contest page.

Firm Voice Blog

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Moving Your Firm and Your Career Forward—New Insights from the Science of Motivation

​How do you move up at your firm, land that new client, show your boss all that you’re capable of, or increase your firm’s revenues? We often turn to consultants, coaches, business magazines for help with specific challenges, but popular culture has a more general answer: Think positive! We’re told that if we envision the…

The Vandiver Group

Women in the Workplace—Reflections on Recent Media Discussions

In some ways it seems we have made progress on gender issues in the workplace. Yet in reviewing current media discourse, I’m reminded of the phrase—the more things change, the more they stay the same. Recently, Matt Lauer of the Today Show asked Mary Barra, the CEO of General Motors and a 33-year veteran of…