The Value of Membership

The Council has been integral to our success, providing benchmarks to guide our growth and, through a combination of senior-level training programs and peer networking, deepening our management team’s understanding of emerging best practices to leverage for our business and our clients’ businesses.

Laura Tomasetti, CEO, 360 Public Relations
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  • Calendar

    February 2015

Looking Ahead

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Featured Event

PR Genome: Seeing is Believing

Is the written or spoken word the only way to communicate a message? Or can a lot of time and effort be saved because a picture really is worth a thousand words?

2015 Harvard Leadership: Creating Value for Your Clients-and for Your Agency

We are pleased to announce that Harvard Business School’s Frances Frei will once again lead the Harvard Leadership Program. The 2015 program theme is Creating Value for Your Clients-and for Your Agency

PR Council Opens 3rd Annual Video Contest

Who & What: students will be asked to develop a video no longer than 3 minutes that generates a call to action around a cause. The video must explain what the cause is, why it is important, and how it could be strategically promoted through a PR campaign.

When: the deadline for entries is May 22nd 2015. The open online voting period will run from April 20th to June 23rd and the top submissions will then be evaluated by a panel of judges (see list below) to determine the winner.

Prizes: the winning entry will be awarded a cash prize and an expense paid trip to New York City in October and more. The runner up and faculty advisor to the winning submission will also be awarded a cash prize.
Learn More:

Firm Voice Blog


Tracking Convergence — A Conversation with Weber Shandwick’s Leslie Gaines Ross

Mention divergence, and Millennials everywhere will think you’re talking about the hit young-adult movie franchise. Mention convergence, and public relations professionals everywhere will think of something much different: The joining together of two formerly separate disciplines, communications and marketing. Last summer, Weber Shandwick came out with an exciting new research report on convergence entitled Convergence…


Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents

Seventeen years ago, a physician in the UK published a study of twelve children who had been given the MMR (measles, mumps, rubella) vaccine. It implied a scary correlation between the vaccine and autism. But upon both further investigation and further clinical studies, the original finding was thrown out, the medical journal retracted the article,…

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